top of page
Squiggle
a 60-day dental habit-forming kit for kids, introduces a balance between appealing to children and providing parents with a trusted system.
Packaging, Brand Identity
Collaborators: Austin Boeres, Emma Unangst,
Reilly Conwell, Sarah Schaen
Whats The Problem?
-
Children struggle to establish healthy routines
-
Dental products given at the dentist often
serve as marketing tools -
Patients have limited resources for at-home educational aids.
Constraints
& Values
Effortless Organization
All parts of the kit must stay together but not feel like an added task to organize.
Durable, Not Permanent
The kit must last for two months in a damp environment but not forever.
Gamification of Tasks
Kids are more motivated to participate in tasks when there is an element of play.
Establishing Routine
It takes about 2 months to establish healthy habits in kids.
How can we design a unified dental
care packaging system distributed by
pediatric dentists to encourage better
dental care routines for children?
...
Introducing Squiggle
The Jester | Sage
Appealing to children's sense of imagination through story and excitement as a part of their dental routine.
Squiggle is
Adventurous
Engaging
Bright
Friendly
Squiggle is Not
Sterile
Unwelcoming
Intimidating
Wordmark
Saying 'Squiggle' makes you giggle. We experimented with creating sketches that embody qualities like curiosity, playfulness, naturalness, and friendliness.
Characters
The positive associations children have with likable characters will transfer to the brand or product, leading to increased trust, loyalty, recognition, and preference.
Structural Solution
Dynamic angles, waves, customization, and organization were the attributes that guided our sketching, helping us develop the packaging shapes for our kit.
Prototype Models
Stack-ability is beneficial for multiple children, while pieces that come apart could easily get lost and are too complicated; the materials need to be sturdy but not permanent, with more attention given to orientation.
Bristol
3D Printed
Cardboard
bottom of page