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E3 Convention
E3 is a major video game event offering gamers
hands-on access to new hardware, in-person
appearances, merchandise, and tournaments.
Experiential Graphic Design
Message
youthful, friendly, and revolutionizing
Hierarchy
The current hierarchy is working with the red E as the first thing you read, moving on to the yellow 3.
Color
Gaming is bright, contrasting, and loud.
The desaturated ketchup red and mustard, yellow colors are not successful.
Shape & Form
The cutout curvature of the E ties the two characters together. The upper neck of the 3 adds awkward tension.
Mood Board
I wanted to able to communicate a brand that
is established, innovative, and sportive.
Logo Concepts
Bold, Dynamic, Memorable.
A monochromatic + gradient brand mark for flexibility on different backgrounds. The gradient helps the reader move from left to right while also pointing back to the original 2 tone logo.
Environmental Presence
The logo's angles translate into a dynamic, energetic, layered pattern, that can be utilized for different branded appearances.
Merchandise
You can proudly bring the experience home with your favorite team's jersey or a new controller for crushing noobs.
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